A Facebook Live video of New Zealand Prime Minister Jacinda Ardern speaking at a press conference on March 20th, 2019, in Christchurch, New Zealand./ Getty Images

It was in the 1950s that television became the dominant medium for big networks as they sought to capitalize on a simple but effective business formula to raise their profits, (Reissler, 2006). According to a TV-Turnoff Network Research study, by the time the average American youth reaches the legal age of 18, he or she will have witnessed at least 200,000 acts of violence and at least 40,000 killings. (Freedman, 2002).

As defined by Anderson and Bushman (2002), the media's influence on behavior, especially violence, should be seen as one of many possible variables. When we use causal language, we do not mean that exposure to media violence is either a necessary or a sufficient cause of aggressive behavior, let alone both necessary and sufficient. World Health Organization( 2020) has referred to the violence as the ‘intentional use of physical power, threatened or actual, against oneself, another person, or perhaps a group or community, which leads to consequences such as the high likelihood of resulting injury, death, psychological harm, or deprivation."

According to the American Academy of Family Physicians (2022) In this digital age, the younger generation, and youngsters absorb digital media from a variety of sources, the most common of which are mobile phones and tablets, which are typically available 24 hours a day and allow for both passive and active participation in a variety of activities. Many media platforms on mobile phones, tablets, and other devices are known to promote entertainment with a high level of violence and interpersonal aggression.

                                                        Reference

American Academy of Family Physicians. (2022). Violence in the Media and Entertainment. Retrievefrom AAFP:https://www.aafp.org/about/policies/all/violence-media-entertainment.html

Freedman, J. L. (2002). Media Violence and Its Effects on Aggression: Assesing the Scientific Evidence. London: University of Toronto Press.

For Reading:  https://www.perlego.com/book/1141068/media-violence-and-its-e

Reissler, I. (2006). Media Violence and Its Impact on Society and Teenagers. Capstone Projects and Master's Theses, 19. Retrieved March 24, 2022, from https://digitalcommons.csumb.edu/cgi/viewcontent.cgi?article=1018&context=caps_thes

World Health Organization. (2020). Definition and Typology of Violence. Retrieved March 24, 2022, from World Health Organization: https://www.who.int/violenceprevention/approach/definition/en/